A DIFFERENT APPROACH TOWARDS SOCIAL MEDIA: CHINESE YOUNG CONSUMERS BEHAVIOUR INSIGHTS
Social media has changed the dynamics of the social and business environment by impacting the thinking, expressions, beliefs, behaviour, and motivation level of individuals. Young consumers spend more and more time on social media, becoming an ideal platform for companies to promote products and s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2023-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2023-06%20Volumul%20II/29_modreanu.pdf |