Retail Banking Service Quality and Customer Loyalty: The Role of Trust and Commitment as Mediators
This research examines how service quality, trust, commitment, and loyalty are related in retail banking. The study proposes a model that includes trust and commitment as mediating factors between service quality, and bank loyalty. The researchers collected data from 271 participants and used a des...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EconJournals
2023-09-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/14658 |