IMPACT OF THE EUROPEAN CAPITAL OF CULTURE PROJECT ON THE IMAGE OF THE CITY OF NOVI SAD – THE PERCEPTION OF THE LOCAL COMMUNITY
Nowadays, the research focus is mainly on how tourists perceive the destination image, while the local community, as a very important key actor, is very often neglected in the studies. In light of the fact that Novi Sad has been declared the European Capital of Culture 2021, great attention has b...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2021-06-01
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| Series: | Turizam |
| Subjects: | |
| Online Access: | http://www.dgt.uns.ac.rs/dokumentacija/turizam/arhiva/vol_2502_4.pdf |