IMPACT OF THE EUROPEAN CAPITAL OF CULTURE PROJECT ON THE IMAGE OF THE CITY OF NOVI SAD – THE PERCEPTION OF THE LOCAL COMMUNITY

IMPACT OF THE EUROPEAN CAPITAL OF CULTURE PROJECT ON THE IMAGE OF THE CITY OF NOVI SAD – THE PERCEPTION OF THE LOCAL COMMUNITY

Nowadays, the research focus is mainly on how tourists perceive the destination image, while the local community, as a very important key actor, is very often neglected in the studies. In light of the fact that Novi Sad has been declared the European Capital of Culture 2021, great attention has b...

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Bibliographic Details
Main Authors: Sanja Kovačić, Miroslav D. Vujičić, Jovana Čikić, Ivana Šagovnović, Uglješa Stankov, Tamara Zelenović Vasiljević
Format: Article
Language:English
Published: University of Novi Sad 2021-06-01
Series:Turizam
Subjects:
image perception
local community
european capital of culture
novi sad
Online Access:http://www.dgt.uns.ac.rs/dokumentacija/turizam/arhiva/vol_2502_4.pdf

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