The effect of online consumer reviews on purchasing intention through product mental image
The aim of the study is to examine the impact of online consumer reviews on purchasing intention through product mental image. The primary sources represented by the instrument were distributed to the study population consisting of consumers of cosmetics in Jordan. Recently, the phenomenon...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2022-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol6/ijdns_2022_62.pdf |