Pengembangan Produk Inovasi Pengharum Mobil Berbasis Nilam Berdasarkan Respon Pelanggan dan Analisis SWOT

Pengembangan Produk Inovasi Pengharum Mobil Berbasis Nilam Berdasarkan Respon Pelanggan dan Analisis SWOT

This study aims to observe customer's responses toward car fragrance products, examine the volatility and properness of the essential oil-based product. Essential oil is a group of vegetable oil in form of liquid that easily evaporated at room temperature. Hence it gives unique scents. This res...

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Bibliographic Details
Main Authors: Raihan Dara Lufika, Friesca Erwan, Sanusi Iswandi, Al Hilal Bakri, Ayi Wahyuni, Della Ayu Nadia, Wilda Diva Kartika, Syaifullah Muhammad, Elly Sufriadi, Ernawati Ernawati
Format: Article
Language:English
Published: Universitas Syiah Kuala, Agriculture Faculty 2023-04-01
Series:Jurnal Teknologi dan Industri Pertanian Indonesia
Subjects:
car air freshener, , patchouli oil, patchouli-based product, swot analysis, customer response
Online Access:https://jurnal.usk.ac.id/TIPI/article/view/25218

Internet

https://jurnal.usk.ac.id/TIPI/article/view/25218

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