THE STRATEGIC OPTIONS TO ENHANCE THE COMPETITIVE ADVANTAGE OF MALAYSIAN RESTAURANT SECTOR

THE STRATEGIC OPTIONS TO ENHANCE THE COMPETITIVE ADVANTAGE OF MALAYSIAN RESTAURANT SECTOR

High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognize...

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Bibliographic Details
Main Authors: Maha Mohammed YUSR, Sany Sanuri Mohd MOKHTAR, Maruf Gbadebo SALIMON, Selvan PERUMAL
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2018-01-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Internal Market Orientation
Organizational Capabilities
Competitive Advantage
Partial Least Square
Restaurant Sector
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-1-2018/274_Yusr.pdf

Internet

http://gtg.webhost.uoradea.ro/PDF/GTG-1-2018/274_Yusr.pdf

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