DAMPAK INOVASI PEMASARAN TERHADAP STRUKTUR MODAL DAN KINERJA PERUSAHAAN
Marketing innovation was important to companies which competed in the basis ofinnovation. The degree of marketing innovation, however, depended on the availability offinancial slack to the company. By using financial data of firms listed at JSX, this studyinvestigated the impact of the decision of m...
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| Format: | Article |
| Language: | English |
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Universitas Merdeka Malang
2017-03-01
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| Series: | Jurnal Keuangan dan Perbankan |
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| Online Access: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/866 |