Do Advertising Pieces that Portray Brazilian Jeitinho Influence Dishonest Behavior?
Abstract This research aimed at investigating whether watching Brazilian advertising pieces that portray a sociocultural behavioral pattern called Brazilian jeitinho would influence participant’s subsequent behavior. One carried out an experiment in which 200 subjects watched and assessed three adve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade de São Francisco
2021-08-01
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| Series: | Psico-USF |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1413-82712021000200345&tlng=en |