The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market

This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to addr...

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Bibliographic Details
Main Authors: Yap Lily, Rashad Yazdanifard
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2021-02-01
Series:International Journal of Management, Accounting and Economics
Subjects:
Online Access:https://www.ijmae.com/article_128533_e4cf3050e5325af52841fce99015b7c6.pdf