The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market
This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to addr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2021-02-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_128533_e4cf3050e5325af52841fce99015b7c6.pdf |
| _version_ | 1797744420584423424 |
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| author | Yap Lily Rashad Yazdanifard |
| author_facet | Yap Lily Rashad Yazdanifard |
| author_sort | Yap Lily |
| collection | DOAJ |
| description | This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address this issue, this research will study the main factors that influences the consumer buying decision on sports shoes available in Malaysia and the extend of impact for each factor. The four buying factors identified in this research are income expectations, cost-effectiveness, innovation and creativity and lastly cultural and personal factor. Asides, this paper also addresses the theories on rational behavior which outline the five-step process of consumers purchase and impulsive behavior which primarily motivated by external stimuli. This paper has concluded that the understanding of consumer buying decision not only helps marketers to create and shape effective marketing strategies but also keep the Malaysian sports shoes market competitive in the long run. |
| first_indexed | 2024-03-12T15:09:32Z |
| format | Article |
| id | doaj.art-bcb672d18f5e43449168da9a18ebf2fb |
| institution | Directory Open Access Journal |
| issn | 2383-2126 |
| language | English |
| last_indexed | 2024-03-12T15:09:32Z |
| publishDate | 2021-02-01 |
| publisher | Mashhad: Behzad Hassannezhad Kashani |
| record_format | Article |
| series | International Journal of Management, Accounting and Economics |
| spelling | doaj.art-bcb672d18f5e43449168da9a18ebf2fb2023-08-11T20:30:35ZengMashhad: Behzad Hassannezhad KashaniInternational Journal of Management, Accounting and Economics2383-21262021-02-018210311310.5281/zenodo.4641113128533The Impact of Consumer Buying Decision on Malaysian Sports Shoe MarketYap Lily0Rashad Yazdanifard1University of the West of Scotland, Ampang, MalaysiaUniversity of the West of Scotland, Ampang, MalaysiaThis research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address this issue, this research will study the main factors that influences the consumer buying decision on sports shoes available in Malaysia and the extend of impact for each factor. The four buying factors identified in this research are income expectations, cost-effectiveness, innovation and creativity and lastly cultural and personal factor. Asides, this paper also addresses the theories on rational behavior which outline the five-step process of consumers purchase and impulsive behavior which primarily motivated by external stimuli. This paper has concluded that the understanding of consumer buying decision not only helps marketers to create and shape effective marketing strategies but also keep the Malaysian sports shoes market competitive in the long run.https://www.ijmae.com/article_128533_e4cf3050e5325af52841fce99015b7c6.pdfsports shoesconsumer buying decisionincome expectationscost-effectivenessinnovation and creativitycultural and personal factor |
| spellingShingle | Yap Lily Rashad Yazdanifard The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market International Journal of Management, Accounting and Economics sports shoes consumer buying decision income expectations cost-effectiveness innovation and creativity cultural and personal factor |
| title | The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market |
| title_full | The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market |
| title_fullStr | The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market |
| title_full_unstemmed | The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market |
| title_short | The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market |
| title_sort | impact of consumer buying decision on malaysian sports shoe market |
| topic | sports shoes consumer buying decision income expectations cost-effectiveness innovation and creativity cultural and personal factor |
| url | https://www.ijmae.com/article_128533_e4cf3050e5325af52841fce99015b7c6.pdf |
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