Research on Film Short Video Marketing Strategy from the Perspective of the New Marketing Theory of 4C
Short video is a new symbol of information dissemination in the era of mobile Internet. The rapid development of mobile Internet is changing people’s lives but also changed the traditional marketing model In the process of the development of the mobile Internet, it catered to the present audience fr...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_02004.pdf |