A consumer engagement systematic review: synthesis and research agenda

A consumer engagement systematic review: synthesis and research agenda

Purpose – This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a conceptual framework and offer a research agenda for this domain. Design/methodology/approach – A systematic literat...

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Bibliographic Details
Main Authors: Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
Format: Article
Language:English
Published: Emerald Publishing 2020-12-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
text mining
systematic literature review
consumer engagement
consumer-brand engagement
consumer engagement typology
online brand community engagement
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-01-2020-0021/full/pdf?title=a-consumer-engagement-systematic-review-synthesis-and-research-agenda

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https://www.emerald.com/insight/content/doi/10.1108/SJME-01-2020-0021/full/pdf?title=a-consumer-engagement-systematic-review-synthesis-and-research-agenda

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