The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia
This research aims to determine the influence of price, advertising attractiveness, celebrity endorsers, and consumer dissatisfaction with brand switching. The population of this study is people who live in the city of Mataram, Indonesia. This research recruits one hundred respondents using the purp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2023-03-01
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| Series: | Traektoriâ Nauki |
| Subjects: | |
| Online Access: | https://pathofscience.org/index.php/ps/article/view/2003 |