KEARIFAN BUDAYA LOKAL MADURA SEBAGAI MEDIA PERSUASIF (Analisis Semiotika Komunikasi Roland Barthes dalam Iklan Samsung Galaxy Versi Gading dan Giselle di Pulau Madura)
This article aims to provide an overview of the cultural wisdom of Madura in advertisement Samsung Galaxy Ivory version by Indonesian celebritis Gading and Giselle in the island of Madura. This study, usin a semiotic analysis of Roland Barthes, tried to unlock the meaning of the signs that are used...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Syarif Hidayatullah Jakarta
2014-12-01
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| Series: | Sosio Didaktika: Social Science Education Journal |
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| Online Access: | http://www.journal.uinjkt.ac.id/index.php/SOSIO-FITK/article/view/1259 |