COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK
Batik Purbaling ga has a promising role to increase society’s welfare in Purbalingga. This study aims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik, using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threats and Qu...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Islam Indonesia
2011-09-01
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Series: | Economic Journal of Emerging Markets |
Online Access: | https://jurnal.uii.ac.id/JEP/article/view/2304 |