The influence of the parasocial relationship on the learning motivation and learning growth with educational YouTube videos in self regulated learning
Parasocial relationships (PSRs) or parasocial interactions (PSIs) have been extensively researched in the field of marketing and television. As a result, we know that viewers form strong relationships with presenters and this greatly impacts the product they sell. However, whether this effect also i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-12-01
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| Series: | Frontiers in Education |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/feduc.2022.1021798/full |