The influence of e-service quality, trust, brand image on Shopee customer satisfaction and loyalty

The influence of e-service quality, trust, brand image on Shopee customer satisfaction and loyalty

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Purpose: This research's main objective is to determine the relationship among e-service quality, trust, and brand image to customer loyalty. Customer satisfaction was a mediator which focused on Shopee customers in Yogyakarta. Design/methodology/approach: The research respondents consisted o...

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Bibliographic Details
Main Authors: Dola Fitritha Raras Handayani, Retno Widowati PA, Nuryakin Nuryakin
Format: Article
Language:English
Published: Universitas Islam Indonesia 2021-06-01
Series:Jurnal Siasat Bisnis
Subjects:
e-service quality
trust
brand image
customer satisfaction
customer loyalty
Online Access:https://journal.uii.ac.id/JSB/article/view/18357

Internet

https://journal.uii.ac.id/JSB/article/view/18357

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