The influence of e-service quality, trust, brand image on Shopee customer satisfaction and loyalty
Purpose: This research's main objective is to determine the relationship among e-service quality, trust, and brand image to customer loyalty. Customer satisfaction was a mediator which focused on Shopee customers in Yogyakarta. Design/methodology/approach: The research respondents consisted o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2021-06-01
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| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/JSB/article/view/18357 |
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The influence of e-service quality, trust, brand image on Shopee customer satisfaction and loyalty
Published 2021-06-01
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