Multimodal discourse analysis of automotive websites
In this paper, we study the multimodal discourse of automotive websites, aiming to contribute to the improvement and upgrading of automotive websites. To this end, this paper mines the data of advertising discourse, website visual effect, and feedback of auto website usage based on the KNN algorithm...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/amns.2023.2.00158 |