Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos.

Communication of science through online media has become a primary means of disseminating and connecting science with a public audience. However, online media can come in many forms and stories of scientific discovery can be told by many individuals. We tested whether the relationship of a spokesper...

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Bibliographic Details
Main Authors: Selina A Ruzi, Nicole M Lee, Adrian A Smith
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0257866