MARKETING SUPPORT FOR ANTI-CRISIS MANAGEMENT OF AN AGRICULTURAL ENTERPRISE

MARKETING SUPPORT FOR ANTI-CRISIS MANAGEMENT OF AN AGRICULTURAL ENTERPRISE

The purpose of the article is to study the theoretical approaches of anti-crisis management, to generalise the causes of crisis phenomena of agricultural enterprises, to determine the main components of marketing support in the anti-crisis management system to optimise the "producer-market-con...

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Bibliographic Details
Main Authors: Mariia Bahorka, Liudmila Kvasova, Yuliia Yakubenko
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2023-05-01
Series:Economics & Education
Subjects:
anti-crisis management
agricultural enterprises
anti-crisis marketing
marketing measures
marketing information
anti-crisis programme
Online Access:http://baltijapublishing.lv/index.php/econedu/article/view/2102

Internet

http://baltijapublishing.lv/index.php/econedu/article/view/2102

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