The major principles of evaluating total value and competitiveness of services
Major features of specific services have much in common with other services, being, however, more closely related to marketing strategies. The article deals with the principles of quantitative evaluation of competitiveness of services. The complex approach to the above problems should be developed....
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2007-06-01
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| Series: | Business: Theory and Practice |
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| Online Access: | https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11575 |