The Impact of Web Analytics Tools on the Performance of Small and Medium Enterprises
In the era of data analytics, the use of web analytics tools is widely spread among Small and Medium Enterprises (SMEs), especially in the e-commerce sector, to analyze web usage data and measure website performance due to the several features it provides. Most web analytics studies were conducted b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
D. G. Pylarinos
2023-10-01
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| Series: | Engineering, Technology & Applied Science Research |
| Subjects: | |
| Online Access: | http://www.etasr.com/index.php/ETASR/article/view/6261 |