The spoken (he)art of strategy: A metaphor analysis of the strategy discourse of 10 South African business executives
This paper investigates the importance of metaphor in strategy in several ways. Firstly it considers the problematic nature of ‘strategy’ itself. Next, it outlines some views on how metaphor is used in strategy discourse, with particular emphasis on innovation, emergent processes and sense-making. I...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2005-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/619 |