Reflection of the principle - a consumer, managing relations (CMR) in the assortment policy of the existing players in the food industry

The article presents an overview of customer relationship management approaches. These  approaches are associated with CRM and CMR systems. The key aspects in them are personalization and  individualization in working with consumers, which provides certain advantages for catering companies,  includi...

Full description

Bibliographic Details
Main Authors: V. Yu. Karpenko, M. Yu. Tamova, T. A. Dzhum, E. V. Barashkina
Format: Article
Language:Russian
Published: Maykop State Technological University 2023-07-01
Series:Новые технологии
Subjects:
Online Access:https://newtechology.mkgtu.ru/jour/article/view/658