Experiential gifts and the construal of meaningful consumption episodes
Abstract The examination of the affective consequences of the consumption of experiential and material gifts has increased in recent years, yet the attention paid to gratitude has been limited. Consequently, in five experiments, we tested the influence of type of gift, experiential versus material,...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Springer Nature
2022-12-01
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Series: | Humanities & Social Sciences Communications |
Online Access: | https://doi.org/10.1057/s41599-022-01486-w |