The use and positioning of clarification features in web surveys

Clarification features are used in Web surveys to improve the quality of responses. It is generally advised to place clarification features after the question stem. However, based on initial findings of an eye-tracking study (Kunz & Fuchs, 2012), we expected that the optimal position de...

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Bibliographic Details
Main Authors: Metzler Anke, Kunz Tanja, Fuchs Marek
Format: Article
Language:English
Published: Drustvo Psihologa Srbije 2015-01-01
Series:Psihologija
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0048-5705/2015/0048-57051504379M.pdf