The use and positioning of clarification features in web surveys
Clarification features are used in Web surveys to improve the quality of responses. It is generally advised to place clarification features after the question stem. However, based on initial findings of an eye-tracking study (Kunz & Fuchs, 2012), we expected that the optimal position de...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Drustvo Psihologa Srbije
2015-01-01
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| Series: | Psihologija |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2015/0048-57051504379M.pdf |
| _version_ | 1819199449199542272 |
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| author | Metzler Anke Kunz Tanja Fuchs Marek |
| author_facet | Metzler Anke Kunz Tanja Fuchs Marek |
| author_sort | Metzler Anke |
| collection | DOAJ |
| description | Clarification features are used in Web surveys to improve the quality of
responses. It is generally advised to place clarification features after the
question stem. However, based on initial findings of an eye-tracking study
(Kunz & Fuchs, 2012), we expected that the optimal position depends on the
respective stage of the question-answer process as it is referred to by the
clarification feature. In three Web surveys, the use and positioning of
clarification features were tested in open-ended questions, with three
different positions being experimentally varied: before the question stem,
after the question stem, and after the answer box. Results indicated that
contrary to expectations, the optimal position of clarification features did
not differ depending on the respective stage of the question-answer process.
Clarification features were principally most effective when they were
positioned after the question stem, whereas clarification features placed
before the question stem were least effective in improving the quality of
responses. |
| first_indexed | 2024-12-23T03:16:31Z |
| format | Article |
| id | doaj.art-bd4635d87f7042c48ff381cc5042938a |
| institution | Directory Open Access Journal |
| issn | 0048-5705 1451-9283 |
| language | English |
| last_indexed | 2024-12-23T03:16:31Z |
| publishDate | 2015-01-01 |
| publisher | Drustvo Psihologa Srbije |
| record_format | Article |
| series | Psihologija |
| spelling | doaj.art-bd4635d87f7042c48ff381cc5042938a2022-12-21T18:02:06ZengDrustvo Psihologa SrbijePsihologija0048-57051451-92832015-01-0148437940810.2298/PSI1504379M0048-57051504379MThe use and positioning of clarification features in web surveysMetzler Anke0Kunz Tanja1Fuchs Marek2Darmstadt University of Technology, Institute of Sociology, Darmstadt, GermanyDarmstadt University of Technology, Institute of Sociology, Darmstadt, GermanyDarmstadt University of Technology, Institute of Sociology, Darmstadt, GermanyClarification features are used in Web surveys to improve the quality of responses. It is generally advised to place clarification features after the question stem. However, based on initial findings of an eye-tracking study (Kunz & Fuchs, 2012), we expected that the optimal position depends on the respective stage of the question-answer process as it is referred to by the clarification feature. In three Web surveys, the use and positioning of clarification features were tested in open-ended questions, with three different positions being experimentally varied: before the question stem, after the question stem, and after the answer box. Results indicated that contrary to expectations, the optimal position of clarification features did not differ depending on the respective stage of the question-answer process. Clarification features were principally most effective when they were positioned after the question stem, whereas clarification features placed before the question stem were least effective in improving the quality of responses.http://www.doiserbia.nb.rs/img/doi/0048-5705/2015/0048-57051504379M.pdfopen-ended questionsquestionnaire designdefinitionsinstructionsdata quality |
| spellingShingle | Metzler Anke Kunz Tanja Fuchs Marek The use and positioning of clarification features in web surveys Psihologija open-ended questions questionnaire design definitions instructions data quality |
| title | The use and positioning of clarification features in web surveys |
| title_full | The use and positioning of clarification features in web surveys |
| title_fullStr | The use and positioning of clarification features in web surveys |
| title_full_unstemmed | The use and positioning of clarification features in web surveys |
| title_short | The use and positioning of clarification features in web surveys |
| title_sort | use and positioning of clarification features in web surveys |
| topic | open-ended questions questionnaire design definitions instructions data quality |
| url | http://www.doiserbia.nb.rs/img/doi/0048-5705/2015/0048-57051504379M.pdf |
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