Alignment of marketing and business strategies with the financial performance of organizations
Introduction: The alignment of marketing and business strategy and their relationship with the organization’s financial performance are research domains which are still investigated despite having a long history. This is due to the different aspects of the topic and the different results in various...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-07-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2265_d5ee605103df2bf75de65fdfc8ddc359.pdf |