The Influence of Marketing Mix and Service Quality on Consumer Satisfaction at the Palugada Nita Rap Bouquet Shop

The Influence of Marketing Mix and Service Quality on Consumer Satisfaction at the Palugada Nita Rap Bouquet Shop

The purpose of this research is to determine the influence of the marketing mix and service quality on consumer satisfaction at the Palugada Nita Rap Bouquet Shop with service quality as an intervening variable. Data processing techniques use SPSS data analysis. The population in this study were co...

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Bibliographic Details
Main Authors: Nita Debiana, Zulkifli Musannip Efendi Siregar, Aziddin Harahap
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2022-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Marketing Mix
Service Quality
Consumer Satisfaction
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/4172

Internet

https://e-journal.uac.ac.id/index.php/iijse/article/view/4172

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