K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes
Purpose: The 21st century has witnessed an explosive growth of both South Korean popular culture (K-pop) and automobiles (K-car) in Western societies. However, K-pop appears to maintain its success better than K-car. This paper will evaluate the origins of K-pop and K-car and determine the distingui...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-06-01
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| Series: | Central European Management Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.7206/cemj.2658-0845.77 |