Selfie w medialnych digitalnych platformach - ukierunkowanie komunikacji marketingowej

This paper focuses on the phenomenon of selfie, its popularity, relationships with selfperception and ego-ontogenesis but in particular it is an opportunity to focus on the target group within marketing communication. The goal was to find out if there are correlations between personal factors (namel...

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Bibliographic Details
Main Authors: Katarína Fichnová, Łukasz P. Wojciechowski
Format: Article
Language:Polish
Published: Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie 2018-12-01
Series:Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura
Subjects:
Online Access:http://studiadecultura.up.krakow.pl/article/view/4848/4541