Research on factors determining loyalty of costumers of companies providing accommodation and catering services in Lithuania

Changing technologies, increasing customer expectations and competition between organizations lead to the fact that the study of factors determining customer loyalty can become a suitable organizational solution for attracting, maintaining and minimizing turnover of consumers. Consumer loyalty is r...

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Bibliographic Details
Main Authors: Ilona Skačkauskienė, Rūta Jotkaitė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2023-12-01
Series:Mokslas: Lietuvos Ateitis
Subjects:
Online Access:https://journals.vilniustech.lt/index.php/MLA/article/view/19824