How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry
The objective of this research is to identify to what extent volumes, components, time slots, and publication topics improve customer engagement with Spanish automotive brands through social networks. The study considers thirteen brands and the total number of publications created by them in 2020 (2...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-11-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/16/7/177 |