Food values and purchase decisions in emerging markets: Empirical evidence from Kenya
AbstractResearch on consumer food value preferences has typically focused on consumers in the developed economy, with knowledge regarding food value preferences in emerging food markets being a grey spot. This study aims to fill this gap in the literature. Accordingly, the possible existence of cons...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2287771 |