Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety

Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety

Food safety is an important credence attribute that is increasingly being emphasized by the food industry, regulatory bodies and the consumers around the world. Consumers cannot predict ex ante performance of the product based on the credence attributes due to information asymmetry, and they need a...

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Bibliographic Details
Main Author: Renee B. KIM
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2012-07-01
Series:Agricultural Economics (AGRICECON)
Subjects:
consumer preference
food safety
brand equity
branding
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-201207-0001_determinants-of-brand-equity-for-credence-goods-consumers-preference-for-country-origin-perceived-value-and.php

Internet

https://agricecon.agriculturejournals.cz/artkey/age-201207-0001_determinants-of-brand-equity-for-credence-goods-consumers-preference-for-country-origin-perceived-value-and.php

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