Assessing the role of organic food supply chain traceability on food safety and consumer wellbeing: A mediated-moderation investigation

Introduction/PurposeDrawing on dynamic capabilities theory, this study offers a comprehensive framework for examining the relationships between organic food supply chain traceability, consumer wellbeing, and food safety trust based in organic food sector. The study also explores how consumer awarene...

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Bibliographic Details
Main Authors: Zhou Guanqi, Mudassir Husnain
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1073376/full