The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

AbstractThis current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, an...

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Bibliographic Details
Main Authors: Abida Ellahi, Qurat Ul Ain, Hafiz Mudassir Rehman, Md Billal Hossain, Csaba Bálint Illés, Akhtar Tanweer
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Retailer uncertainty
transparency of channel service configuration
process consistency
breadth of channel service choice
interest in alternatives
content consistency
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2316931

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2316931

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