Application Model of User-Generated Content of in Content Marketing Processes; A Grounded Study on Digikala
This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content. Content marketing is focused on the production of content by marketers and businesses....
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2016-10-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_7273_9f44cdc26ab62b2e2e653696f3a300cf.pdf |