Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study
The aim of this paper is to propose a conceptual framework addressing factors that predict users' assessment of the value of ads on social networking sites. The basic unit of analysis is the SNSs' user. The action scene is composed of a set of components that together shape the outcomes of...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2018-11-01
|
| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/7117 |