Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study
The aim of this paper is to propose a conceptual framework addressing factors that predict users' assessment of the value of ads on social networking sites. The basic unit of analysis is the SNSs' user. The action scene is composed of a set of components that together shape the outcomes of...
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| Format: | Article |
| Language: | English |
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EconJournals
2018-11-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/7117 |
| _version_ | 1797921720173068288 |
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| author | Hossam Deraz |
| author_facet | Hossam Deraz |
| author_sort | Hossam Deraz |
| collection | DOAJ |
| description | The aim of this paper is to propose a conceptual framework addressing factors that predict users' assessment of the value of ads on social networking sites. The basic unit of analysis is the SNSs' user. The action scene is composed of a set of components that together shape the outcomes of the model to identify these factors. The suggested framework consists of five belief factors (information value, entertainment value, credibility value, irritation value, and interactivity value), one motive factor (individuals' pre-purchase search motivation), in addition to two social factors (Social influence, and national culture). The study aimed to characterize these key elements of the framework, their relationship, and interactions with the perceived value of advertisements. This paper intends to create a common understanding of the basic concepts and a shared conceptual model among scholars researching advertisements on online social networks.
Keywords: Online Social Networks, Facebook, Belief factors, Pre-purchasing intention, Social influence, Source credibility, electronic marketing
JEL Classifications: M31, M37
DOI: https://doi.org/10.32479/irmm.7117
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| first_indexed | 2024-04-10T14:19:59Z |
| format | Article |
| id | doaj.art-be10ea6bea3e4813a0a5755586fff71e |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:19:59Z |
| publishDate | 2018-11-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-be10ea6bea3e4813a0a5755586fff71e2023-02-15T16:09:21ZengEconJournalsInternational Review of Management and Marketing2146-44052018-11-0186Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual StudyHossam Deraz0Halmstad University / SwedenThe aim of this paper is to propose a conceptual framework addressing factors that predict users' assessment of the value of ads on social networking sites. The basic unit of analysis is the SNSs' user. The action scene is composed of a set of components that together shape the outcomes of the model to identify these factors. The suggested framework consists of five belief factors (information value, entertainment value, credibility value, irritation value, and interactivity value), one motive factor (individuals' pre-purchase search motivation), in addition to two social factors (Social influence, and national culture). The study aimed to characterize these key elements of the framework, their relationship, and interactions with the perceived value of advertisements. This paper intends to create a common understanding of the basic concepts and a shared conceptual model among scholars researching advertisements on online social networks. Keywords: Online Social Networks, Facebook, Belief factors, Pre-purchasing intention, Social influence, Source credibility, electronic marketing JEL Classifications: M31, M37 DOI: https://doi.org/10.32479/irmm.7117 https://econjournals.com/index.php/irmm/article/view/7117 |
| spellingShingle | Hossam Deraz Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study International Review of Management and Marketing |
| title | Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study |
| title_full | Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study |
| title_fullStr | Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study |
| title_full_unstemmed | Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study |
| title_short | Users' Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study |
| title_sort | users assessment of the value of advertisements on social networking sites a conceptual study |
| url | https://econjournals.com/index.php/irmm/article/view/7117 |
| work_keys_str_mv | AT hossamderaz usersassessmentofthevalueofadvertisementsonsocialnetworkingsitesaconceptualstudy |