WHY DO GAMERS PURCHASE VIRTUAL ITEMS IN MOBA GAMES?
This study explores and analyzes multiplayer online battle arena (MOBA) gamers’ motivation, experience and purchasing behavior in purchasing virtual items. A purposive sampling method was employed and there was a total of 469 respondents participated. The data was analyzed using structural equation...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura
2024-04-01
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| Series: | Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) |
| Subjects: | |
| Online Access: | https://jurnal.untan.ac.id/index.php/JJ/article/view/71828 |