Behaviour of muslim consumer towards halal food products: a review and bibliometric analysis
This study reviews factors affecting Muslim consumer behavior towards halal food products, using bibliometric analysis to identify key research trends and influential works in the field. A bibliometric analysis was conducted on 613 peer-reviewed articles from the Scopus database (2015-2024), using V...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2024-12-01
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| Series: | Journal of Halal Product and Research |
| Online Access: | https://e-journal.unair.ac.id/JHPR/article/view/65800 |