The effects of perceptions of corporate and corporate social responsibility on consumers’ purchasing intention - A study in the beverage industry
The study was conducted to evaluate consumer perceptions of the four components of Corporate Social Responsibility (referred to as CSR) according to Carroll’s (1991) model, including economic and legal, ethical, and philanthropic responsibilities. The study also examines the impact of two factors, t...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-07-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1499 |