Understanding serendipity in buying behavior
This study examines the formation of feelings of serendipity in buying behavior. In particular, based on the perspectives of previous research in information science and interpretative consumer research, this study proposes that feelings of serendipity are formed under the influence of an unexpected...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Global Business Research Center
2022-06-01
|
| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/21/4/21_0220518a/_pdf/-char/en |