Identifying challenges in crowdfunded product development: a review of Kickstarter projects
This paper provides an empirical review of the reward-based crowdfunding platform Kickstarter.com, with the aim to explore and identify challenges in crowdfunded product development, which consequently can lead to failure of the crowdfunding campaign. The review was based on the analysis of a total...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2018-01-01
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| Series: | Design Science |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S2053470118000148/type/journal_article |