EMPLOYER BRANDING: A STUDY OF PSU'S
Employer branding involves efforts on the part of employer to promote self on the grounds of its uniqueness and desirability as an employer, both within and outside the firm. Employer branding has gained immense popularity amongst practicing managers in recent years. Therefore, the quest was to stud...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ramanujan College, University of Delhi, Delhi, India
2016-07-01
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| Series: | Ramanujan International Journal of Business and Research |
| Subjects: | |
| Online Access: | https://rijbr.in/1/article/view/151/151 |