Gotong Royong Reflection in The Content of GOTO Advertising at Youtube
This research aims to understand the meaning of 'Gotong Royong' in GOTO's YouTube video by applying Hofstede's Cultural Dimensions. The world keeps on revolving and more technologies has appeared to make life in all aspects easier. GOTO is a newly merged tech giant of Gojek and T...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2022-07-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/9499 |