<p align="justify">Service Retail Results Assessment from the Consumer's Point of View<br><br>Avaliação de Resultados no Varejo de Serviço sob a Ótica do Consumidor<br><br>Evaluación de los Resultados de Servicio al por Menor Según la Perspectiva del Consumidor</p>
<p align="justify"><b>ABSTRACT</b><br>This study aims at assessing the connection between financial results and non-financial assessments from the consumer’s point of view, considering Brazil’s cellular phone context. According to consumer relationship theory, highe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Escola de Comércio Álvares Penteado
2013-03-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.7819/rbgn.v15i46.1183 |